Deliverables today

By the end of the period you should have submitted to me: 

1. A high quality polished, revised and edited elevator pitch script. Which should include all of the following requirements:     

• When read aloud it should be between 60 and 90 seconds
• A quick description of your product/ business
• Why this product is valuable to consumers
• A quick summary of a business plan, how do you plan on selling these things?
• An appeal to the investor: why should I give you money for your business?
• Some kind of data that reveals the need for your product to be extra convincing: a statistic about the injury you are focusing on, or some data about how many of some other product is selling.

2. A billboard advertisement:

• Pretend you have money to place a billboard on I-91 what would you put on the billboard to advertise your product/ business
• Use a legal sized paper and make it compelling and catchy
• Remember, who is your market? Who will see this and think "I want this!"
• Be creative but keep it simple, people can't read whole paragraphs as they are driving down the highway.

3. A commercial script:

• Pretend you have a ton of money to shoot and direct a 30 second television commercial
• Write a script and at least 4 panels of a story board for a vision of your commercial
• Same as your billboard, how will you gain consumer's attention and make them think "I want this!" 
• Think of using an emotional or logical appeal.