Tuesday, April 26, 2016

Shark tank project submissions

To wrap up and formalize our thinking about our Shark tank projects please create a word document and complete a written business plan with the following outline. 
Each category should have a comprehensive response. Do not worry about making you responses very long, just respond as completely as you can. 2-3 paragraphs will be plenty. 

This Business plan will be due at the end of the period on Thursday April 28th along with a complete presentation plan. That includes work from you that fulfills all the category in the rubric below the business plan outline.

Written Business Plan Outline:


  • Cover Page to include the following information:
    • Business name
    • Company logo (optional)
    • Name(s) of the student(s)
    • School
    • Teacher
    • Date

  • Business Description
    • An overview of your business and what the business will do. 
Include:  
    • Mission statement
    • Goals & objectives
    • Management Team (who will be operating your business)

  • Product
    • Describe the good(s) and/or service(s) your business will provide.
    • What need does the product meet for customers?
    • What is unique about the product?  What is the competitive advantage?
    • Barriers to entry and strategies to overcome barriers

  • Market Analysis
    • Provide research indicating market size and potential for growth.
    • Target market – describe your customers (age, gender, income, etc.)
    • Competition – describe competitors and their strengths and weaknesses

  • Marketing
    • How will you reach your customers and your sales goals?
    • Marketing Mix
      • Product
      • Price
      • Promotion
      • Place
  • Operational Plan
    • Production methods and control
    • Location


  • Financial Plan
    • Sales forecast
    • Money ask? How much do you want from the Sharks?
    • Valuation
    • Cost analysis
    • Production numbers- how many do you want to make? 


SHARK TANK RUBRIC

This is how you will be scored for your presentation, make sure you have work to show me after your presentation that will earn you points for each category in the rubric. 
  • Shark Tank Rubric
    0-9 points
    10-17 points
    18-25 points
    Points earned and NOTES:
    Product:
    1.      Conceptual Drawing
    2.      Product packaging
    3.      Prototype

    The product is not sell-able. The product is worse than similar items in the market now. There is no use for this product in society. Students would not be able to develop this product. It is unrealistic.
    The product may have some similar counter-products in the market. The product is interesting, but not necessarily something many people would actually buy. The product may not be entirely realistic. Students probably would need a fair bit of outside help/expertise to develop this product.
    Product is uniquely difference from anything else on the market. The product is useful or sell-able. There is a place for this product in the market. The product is realistic and the students could reasonably develop this product.

    Presentation:
    1.      Elevator speech
    2.      Multimedia/ visual

    The presentation was below average. The presenter(s) seemed to not put much effort into their presentation. There was no creative hook, and the speakers weren't able to answer most of the questions posed to them. Their presentation didn't convince anyone to buy their product.
    The presentation was average. There was no creative hook, but the presenter(s) did a nice job speaking to the audience. The speaker(s) probably convinced a few audience members to buy their product.
    The presentation was engaging, creative, and the presenter(s) were confident and knowledgeable about their product. There was some sort of hook to convince audience members of the usefulness of their product.

    Business Plan:
    1.      Written plan








    Not all posed questions are answered. The business plan is not presented in a professional format. Many/most of the facts or numbers are questionable.
    All posed questions are answered in the business plan, but the presentation is average. There are some questionable facts/numbers, but most answers are accurate.
    The business plan is presented in a neat, orderly format. It has a professional quality to it. All posed questions are answered, and facts/numbers are well researched and accurate.

    Shark’s Score:

    The Sharks would not invest in this product.
    There are some good ideas used in the product, but overall, it would need some work to be something the sharks would invest in.
    This product is amazing. The Sharks would definitely invest in it!



    Total Score:

No comments:

Post a Comment